The design world is always evolving, and new techniques are being introduced. Just when you think you have mastered it all, a new idea is introduced, and you will realize you have not seen it all. If any new idea is accepted by many designers, and integrated into their work, it becomes a trend that the industry will look on to. As a product designer, you will be doing yourself a disservice by not keeping yourself informed about the latest trends in the designer world.

We realize the importance of trends and have our designers know about them — and, if possible, incorporate them into our designs. In this article, we will be discussing the latest design trends for2020.

Dark Mode

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A good number of people spend large amount of time looking at their computer screen. The web has been known to be dominated by white color and a few other colors that become hard on the eyes as one keeps their eyes focused for long — this becomes even more severe at night or in places without a source of lightning. For this reason, the dark mode was introduced. The dark mode looks modern and quite impressive. It reduces eye strains and reduces your device’s power consumption. The dark mode is presented as an alternative to the conventional design of a website.

Additional reading:

8 Tips for Dark Theme Design by Nick Babich

Dark mode design: tips for creating dark theme websites and apps by Rob Hooks

Web Copies Becoming Less Formal

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Website copies were initially written in a formal manner, typical of business settings. However, it gets to a time when people were increasingly getting bored with the office style of writing. Web designers and copywriters discovered the boring formal way of writing isn’t earning them the best conversion, and as such, they are porting to writing in less formal tones. Some copywriters even go as far as introducing humor into the mix, and they have seen an improvement in conversion.

Additional reading:

Three tips for making your web copy less formal and more conversational by Cassandra Lane

7 Ways to Write More Engaging, Compelling Website Copy by Dan Shewan

Original Designs Matter

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More than ever, creating an original and unique design matters. Designers are fond of remembering resemblance, and as such, you will hear this like; this looks like… For this reason, designers are increasingly looking for ways to design something unique. If you visit Awwwards.com, you will see a good number of original designs. From there, you can get an idea of what it means to design. However, do not go overboard and make sure excellent user experience is maintained.

Additional reading:

Stealing Your Way to Original Designs by Dan Mall

Web Design 3.0: When Your Web Design Really Matters by Oleg Dudko

Meaningful Animations

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We know the use of animations has been around for a while now, and it can’t be a trend we’ll claim in 2020. However, we’re not talking about just any form of animation. We’re talking about meaningful animations here. Websites are now making use of animations that have the use and meaning. Also, we’re not saying you should completely avoid using animations that do not actually have meaning but just to add to the aesthetic of the page. You need to consider that it should be reduced and put to a minimal — stick to meaningful animations.

Additional reading:

Disney’s motion principles in designing interface animations by Ruthi

Good to great UI animation tips by Pablo Stanley

Accessible Design

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This is another huge trend and no; it is not something new. The talk about designing websites and applications that are accessible to all irrespective of our condition has been around for a while now. However, this is going to appear in the list of trends for many years to come. Unlike before, web designers design websites only for those that can see perfectly. If someone has a visual impairment, using such websites becomes difficult even with an aid. With many designers following the guidelines for accessible design, websites will become more accessible.

Additional reading:

Accessibility guidelines for UX Designers by Avinash Kaur

Accessible by Design by Garrett Sheridan

Integrate Color of the Year in your Design

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What’s the color of the year? If you do not know it, let us give you a hint — it is the color blue. One way to show that you are at par with trends and current happening in the design world is to incorporate the color of the year into your designs. You do not have to use it as your most pronounced color to show that you are aware of its trend. All that you need to do is to use a touch of it. You can even use a different hue or shade.

Additional reading

PANTONE 19–4052 Classic Blue by Lenine(on)

Pantone Colors for Designers by Punit Chawla

Integration of VR and AR

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In the past Virtual Reality (VR) and Augmented Reality (AR), technology and equipment were expensive, and as such, only a few people had access to it. However, this is no longer the case as the technologies are becoming cheap and available in the hands of many. For this reason, designers are designing products that are VR and AR compliant to provide users a better experience.

Additional reading:

Leap Into VR/AR Design by Ted Evans

Integrating VR and AR Into Design Workflows by Jeff Link

Onboarding

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One of the trends that have been around and continue to be a trend even in 2020 is providing onboarding guides and tutorials. There’s a mistake many designers make — thinking their product is easy to use for everyone. The reality on the ground is, not all users will find your software easy to use, no matter how user-friendly you think you have made it. For this reason, make sure you include an onboarding tutorial and how-to guide to make it easy for a complete newbie.

Additional reading:

5 UX Tips to Master Mobile App Onboarding by Agnieszka Cieplińska

Why your iOS app needs onboarding by Juan Pablo Fernandez

Voice-based Technology

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Not only virtual assistants need to have support for Voice-based technology. Even websites and applications can make use of them to provide a better user experience for their users. Voice-user Interface (VUI) is becoming popular among web users. Voice-based technology is one of the design trends for 2020 and beyond.

Additional reading:

How voice assistants seemingly came from nowhere by Owen Williams

The New Skeuomorphism is in Your Voice Assistant by Bert Brautigam